Digital Marketing

• Different ways to earn money online from websites.
• Different ways to earn money online using videos.
• What is Google AdSense?
• How to get your website approved for Google AdSense
• Determining Ad positions and earning money from AdSense.
• How to earn money by Making Videos and uploading them on YouTube Videos
• YouTube AdSense and tricks to get your channel monetized
• Other monetization methods on YouTube
• Earning money from YouTube even before YouTube Monetization
• Earning Money From Affiliate Marketing
• Step by Step process on how to earn money from Affiliate Networks.
• More ways to monetize video content online – Skill Share, Udemy & More.

• What is a web Browser? & Types of browsers
• Difference between Browsers and Search Engines.
• What is a web page?
• What is a website?
• What do you need to create a website?
• What are Domain names?
• What are Domain extensions?
• How to choose a domain name for your website?
• How to buy a domain name?
• What is a hosting space/server?
• Different types of hostings
• Which type of hosting to buy?
• How to choose the best hosting provider?
• Buying Hosting online.

• What is CMS?
• Why WordPress?
• How to install wordpress on Localhost (Your personal computer)?
• How to install wordpress on Server?
• WordPress Dashboard Brief
• What are Pages?
• What are Posts?
• Difference between pages and posts?
• How to create a Page and a Post?
• What are categories?
• How to create categories?
• How to create different types of menus in WordPress?
• Different types of Widgets and their usage
• What is a Theme and Its Importance
• How to install a theme and activate it?
• How to choose the Right Theme for your website?
• What are Plugins? and their Importance
• How to allow / block the crawling for your website?
• Page Builder plugins for designing custom pages
• How to design a home page?
• How to create a blog?
• How to create Contact forms and registration forms on your website?
• How to create an E-commerce website for free?
• How to integrate a Payment Gateway (adding payment links) to your website?
• How to build a sales funnel on WordPress?
• How to optimize images on your website?
• How to Changing URL structure for SEO purpose.
• How to optimize your website for loading fast?
• How to handle your website security?
• How to maintain backups for your website?
• Adding Live chat options to your website
• List of very important plugins that are must for a website

• What is SEO?
• Different types of SEO
• What are the advantages of SEO?
• Disadvantages of SEO
• What is SERP?
• Understand Search Results
• How does Google work in the backend?
• What is Crawling?
• What is Indexing?
• Rank Math Algorithm and importance of relevance
• What is Google Sandbox?
• Does Google Sandbox Exist?
• Google Algorithm updates.
• Special note on Panda, Penguin, Hummingbird updates.
• Note Latest Bret Update & Upcoming Web Vitals Update.
• Step by Step process on how to do SEO for a new website?

• What are Keywords?
• Different types of Keywords for SEO purpose.
• Differentiating keywords based on user intentions.
• What is search volume? and its importance.
• What are LSI keywords?
• What are intent defining keywords
• Difference between money making keywords and informational keywords
• How to get new keyword Ideas using google
• Tools to use for more keyword ideas.
• How to find search volume and tools to use?
• Keywords Research Process
• How to find profitable keywords for your business?
• How to analyse the difficulty of keywords?
• How to analyse competitor keywords?
• Deciding on keywords to target.
• How to create strategies on how to outrank your competitors?

Execution palette

• Generating content ideas
• Forming a content framework/blueprint
• Essential elements that your content should contain.
• How to proofread or check the content for grammatical errors
• What is Plagiarism?
• How to check the plagiarism of the content.
• Best practices in content writing.

• Fundamental ON Page Factors.
• How to write SEO optimized titles for your web Page/Post.
• How to write an attractive description to get more clicks.
• Best practices in writing page/post URLs to rank better
• How to optimize the different types of Headings
• The core content optimization principles.
• How to use LSI keywords, synonyms and intent words for better rankings
• Structuring your web page and prioritizing content for SEO
• How to optimize Images on the website for image rankings.
• Importance of image file name, Image Alt tag and its size.
• Optimizing content for visual search appearance
• Importance of questioning words & FAQ’s on your page/post.
• Importance of videos and optimizing videos on the page/post.
• How to use SEO tools to cross check the on page factors implementation

• Basics of Technical SEO
• Website Structure & navigation optimization for SEO
• Indexability of the website.
• Tracking and fixing indexing errors.
• Importance of Internal linking in SEO
• Impact of Page Speed on SEO
• Using GTMetrix & Lighthouse for speed reports.
• Importance of UX Signals for SEO
• Core web vitals and their importance
• Robots.txt & Sitemap.xml creation.
• HTTPS & Website Security
• Tracking and fixing broken links
• Custom 404 page
• Importance of mobile responsiveness & mobile compatibility.
• Touch friendly factors to boost UX and site rankings.
• Other Technical Aspects to monitor

• What are rich snippets?
• Different types of Rich snippets.
• How to optimize content for different types of featured snippets.
• How to create site link snippet
• How to create product, rating, review snippets
• FAQ Snippets and their benefits
• Importance structured data tables on web pages/posts.
• Other types of snippets and their optimization techniques
• Creating AMP pages and their benefits

• Basics of Local SEO – What, Why, How
• The Map Pack – Understanding the local SEO results.
• Keyword Research for Local SEO
• Create a listing on Google My Business (GMB)
• Key optimization factors in GMB
• Product listing, Services listing in GMB
• GMB website builder tool.
• Importance of images optimization and posts in GMB
• What are NAP Citations
• Importance of citations in Local SEO
• Key local SEO Ranking factors
• Importance of Social Presence & check-in’s for local SEO
• Importance of Online reputation Management for Local SEO.

• What is Google Search Console?
• Importance and uses of Google Search Console (GSC)
• How to integrate your website with GSC?
• Different types of website verification methods?
• Setting Geo-target locations.
• Analyzing keywords, their positions and CTR’s
• Comparing results over time of different keywords
• Filtering keyword analysis over countries, devices and more.
• Check for indexability
• How to request for page indexing.
• How to check for snippets and errors.
• Fixing crawl errors.
• Monitor and fix mobile responsive errors.
• Monitoring and fixing Web load speed issues.
• Monitoring and fixing page not found errors.
• How to use GSC for more keyword opportunities and ideas.

• How to earn money from SEO – 3 Case Studies
• New website SEO step by step process
• SEO Optimization checklist
• Creating SEO Performance reports
• SEO Site Audits
• SEO Interview Questions
• Free SEO tools list
• Paid SEO tool exposure
• SEO Ebook & Material

• Analyzing website traffic Sources/Channels
• Analyzing Audience Demographics
• Analyzing traffic Behavioral flow
• Analyzing traffic location & Languages
• Goals and Conversions
• How to set up Goals?
• Types of Goals
• How to Integrate AdWords and Analytics accounts?
• SHow to set up Filters?
• How to set up Filters?

• Social Media and Its Importance in Digital Marketing.
• SMM Vs SMO.
• Introduction to Facebook.
• Facebook for Personal Account and Its Elements.
• Creating a post.
• Facebook Page for businesses.
• Different Types of Business pages offered by Facebook.
• Profile Pic and Cover photo dimensions for pages.
• Types of Posts and Statistics.
• Hashtags and its advantages.
• Facebook Page Designing.
• Increasing Facebook followers organically
• Page management options.
• Facebook Events creation.
• Facebook Groups & Types of Groups.
• Importance and Advantages of running a community on Facebook.

• What is Instagram Marketing
• Why should you use Instagram for your business
• How to increase followers on Instagram
• Tips to get good Engagement on Instagram
• Best Instagram Marketing Tactics
• Instagram Hashtags
• Instagram Stories & their importance
• 60seconds on Instagram – Instagram Video Ads.
• IGTV and its importance